AI
As a Creative Lead at the forefront of AI-driven storytelling, I blend human insight with machine intelligence to craft bold, future-facing content. My work integrates a range of cutting-edge AI tools, including Runway, Sora, Leonardo, ChatGPT, Midjourney, Pika, ElevenLabs, and Kaiber, to conceptualize, design, and produce client-approved campaigns that push creative boundaries and deliver results.
HP Awards 2025
As Creative Director for the prestigious HP 2024 Partner Awards, I led the development of all screen content showcased live at the event, where HP honoured its top resellers and distributors. My role involved concept development, visual storytelling, and the full creative execution of on-screen visuals that amplified the event's premium experience.
Harnessing the power of AI, I streamlined the content creation process, leveraging image generation, animation tools, and distribution platforms to deliver dynamic, immersive visuals efficiently and at scale. This project marked a significant milestone in merging traditional event production with cutting-edge technology, proving how AI can elevate storytelling and design at high-profile corporate events.
EXXARO AI Narrative Project
For a visionary project with EXXARO, one of South Africa’s leading black-empowered mining and energy companies, I served as Creative Director and Editor, spearheading a unique storytelling approach that brought their values of growth, sustainability, and transformation to life.
The creative brief was to craft a linear visual narrative that symbolically traced the journey of a young boy growing into a man, mirroring EXXARO’s own evolution as a company committed to powering possibility and driving socio-economic impact across Africa.
To execute this, we designed an AI-assisted production pipeline, using generative AI tools to conceptualize and generate visual clips that reflected each stage of growth. From early storyboarding to the final narrative structure, AI played a central role in helping us explore imaginative visuals that blended realism and symbolism.
In post-production, I integrated these assets using the Adobe Creative Suite to enhance, composite, and polish the final output into a seamless visual journey that was both emotionally resonant and strategically aligned with EXXARO’s brand.
This project demonstrated how creative technology can be used to tell human-centered, purpose-driven stories for corporate audiences, at scale and with soul.